How it works - the model
One supplier to many customers

The most common of the four models and often the starting point for suppliers moving online. A supplier develops a web site and creates an offer online.



Advantages Examples and commentary
  • No cost to customer


  • Often a well known supplier


  • Replication of a familiar catalogue offer


  • Rich product information


  • Well structured hierarchies and search functionality


  • Integration into suppliers' back end legacy and distribution systems


  • Opportunity to offer services and information not available by traditional channels

Suppliers currently using this model: rs-components.com, www.action.com, www.dell.co.uk and www.fisher.co.uk

This model is the easiest model for customers to adopt without any start-up costs.

Next:  The benefits


Also see:


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